PAXATO, part of SOFTWIN Group - PAXATO oferă soluţia completă pentru servicii de Contact Center

PAXATO strengthened its statute of strong and reliable partner on the market of Contact Center services. PAXATO, part of Softwin Group became one of the strongest contact centers from the Central and Eastern European area, accomplishing various high complexity projects from a wide range of domains of activity, such as: telecommunication, IT, Banking etc

Presently, the companies that develop a strategy based on Contact Center services hold as primarily objective maximizing the sales profit level, especially by improving the customer marketing relationships. After all, the CRM policy provides solutions for differentiators development, which allows a company to ensure its client’s fidelity or even to gain new market shares. The Contact Center services offer such instruments and perhaps this is the reason for which they are the best example to illustrate this strategy.

PAXATO’s perception on the Contact Center notion represents more than just a location where calls or interactions are received and managed.

Combining the experience earned on the Business Process Outsourcing market with the competence to diminish the costs pressure, SOFTWIN’s services are to be regarded as a true business tool, based on people, technology and processes, by which are managed the distance interactions with the final customers via various communication channels - telephone, fax, e-mail, SMS etc.

PAXATO offers a large spectrum of inbound and outbound services applicable in the marketing, commercial, technical and informational activities, covering the entire life cycle of a Contact Center:

Multilingual operational services, specialized, available 24/7

Technical and management consultancy

Contact Center implementing

Audit – implementing and verifying the best practical options for the contact center, followed by correctional and improvement measures

Recruiting and selection personnel services

Training regarding the operational activities, managing the clients relationship and communication techniques

Even though there are voices saying that the Romanian market is not yet prepared for services outsourcing, a scanning of the Contact Center request provides a quite surprising image. The Romanian companies have understood the importance of these service’s outsourcing, appealing to specialized suppliers. PAXATO is one of the most powerful players on this market segment.
In an interview given to us by Elisabeta Nichifor, director at the PAXATO Division, “clients were attracted especially by presenting the benefits characteristic to the professional Contact Center services. The specialized companies such as PAXATO also offer their beneficiary the possibility to centralize, manage and gather the dates obtained from the consummators by a perform ant informational system”.

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